OUR CORE VALUES

At Coldwell Banker Realty, we make it clear that the most important part of our business is you. In fact, our #1 priority is helping you live an exceptional life. How do we do it? With Core 4. Focused on the things that drive agent success, these principles are the basis for everything the Coldwell Banker® brand offers - from business-building tools and technology to world-class education and support.

PRODUCTION POWER

We help affiliated agents sell more homes, make more money and work more efficiently

COACHING TO CONFIDENCE

We enable affiliated agents to expand their sales and business development through effective education, coaching and support

CULTURE OF AWESOMENESS & SUPPORT

We provide a diverse environment that is collaborative, supportive, and fun. We are a company that inspires pride

WEALTH BUILDER

We offer real financial strategies that affiliated agents can use to grow and protect their personal wealth, now and into the future. We believe your best years are ahead of you

WHY COLDWELL BANKER - WHAT OUR AGENTS SAY

Why Coldwell Banker:

Terri King on Focusing on the Right Things

Terri King shares how Coldwell Banker helped make the difference in making her company grow.

Why Coldwell Banker:

Kevin Kercheval on Success

Kevin Kercheval shares the story of how the company he worked became affiliated with Coldwell Banker and how that positively impacted his business.

Why Coldwell Banker:

Leesa Rispoli on Family Culture

Leesa Rispoli shares why the guiding principle of family informs everything her highly successful Coldwell Banker company does.

Why Coldwell Banker:

Joe Burns on Real Estate Technology & Scale

Joe Burns speaks about how affiliating with Coldwell Banker allowed his company, which operates out of the small state of New Hampshire - access to scale and technology that has benefited his business and the business of the agents who work for him.

MEET THE BRANCH MANAGER

businesscard

Hobbies Include

Adventure, and the outdoors. Hiking, camping, dirt bike riding, traveling & a good road trip

ABEL CASSELL

 

Branch Manager

Abel Cassell is a highly accomplished real estate professional with over 18 years of experience. He is not only a top producing agent, but also a visionary non-competing branch manager who leads consistently, the number one Coldwell Banker Realty office in San Diego County. Abel's leadership skills have enabled him to continue the high level of service that his office is known for, while also nurturing and developing the talents of his agents to succeed in their careers.

With a Bachelor's degree in Business and a minor in Entrepreneurship, Abel's business acumen is second to none. He understands the importance of providing clients with the highest levels of professional service possible. Abel is committed to empowering his agents to succeed in their careers while maintaining a non-competing position in the industry.

Abel is a husband and father, and he understands the importance of family. He's dedicated to his agents, but also to his family, which his world revolves around. He's a natural leader who believes that teamwork is the key to success. With his guidance, his team has achieved remarkable success, earning numerous awards and accolades for their exceptional production levels.

Abel understands the importance of attention to detail. He knows how to navigate complex situations and land his team safely at their destination. Abel is committed to providing his agents with the highest levels of professional service possible.

At Coldwell Banker, Abel has access to the services and information you need to make informed real estate decisions with your clients. Experience the difference that a visionary non-competing branch manager can make with Abel Cassell.

DEDICATED SUPPORT

Legal Assistance Program: Feel secure knowing you have protection for settlements, judgments, costs and legal fees.*

Agent Onboarding Specialist: The Onboarding Specialist is primarily responsible for facilitating a seamless administrative onboarding process for all new agent affiliations to the Coldwell Banker offices. This position will work closely with a variety of departments to ensure that all tools and systems for our new agents are created and assigned correctly. This position will also play a key support to the Branch Leader for a variety of administrative tasks that bolster agent recruiting and onboarding efforts. This role will work mostly remote but may be called into an office for face-to-face support when needed.

Client Experience Specialist: The Client Experience Specialist is a service minded professional who manages all non-licensed aspects of the transaction, from contract to close, to create a seamless experience for the agent, consumer and all deal parties. You are part of a collaborative team that is enhancing the way that Coldwell Banker is doing business by eliminating the friction and simplifying the transaction process.

Regional Support Specialist: The Regional Support Specialist provides critical administrative, operational and customer service support to our Coldwell Banker Real Estate branch offices, leaders and agents. The RSS team will work together, spending time each week across a group of offices, providing support in a variety of ways including, but not limited to, processing agent transactions, acting as a liaison with our different departments and business partners, general office administration and customer service. This position plays a significant role in driving the success of our key principle of helping our agents live exceptional lives.

Marketing Team:

Luxury Marketing Manager: The Luxury Marketing Manager supports the top echelon of luxury property specialists and listings throughout the region, striving to bring focus, creativity and cohesion to their marketing efforts.

Field Marketing Manager: The Field Marketing Manager oversees marketing support for local offices and agents, ensuring brand representation aligns with Core 4 objectives. This role involves strategic market planning and supervising the region's Field Marketing Specialists. 

Field Marketing Specialist: Dedicated to a core group offices, this individual will be responsible for creating and executing effective marketing strategies that help your brand and properties stand out in the local market.

 

DISCOVER THE POWER OF COLDWELL BANKER

Coldwell Banker Real Estate practically invented modern-day real estate. Founded over a century ago on the principles of honesty, integrity and always putting the customer first, we changed the industry then and continue to do so today. Through non-stop innovation, steadfast ethics and forward thinking, we've grown to be one of the most well-known real estate brands in the world.

 

The prestige of the Coldwell Banker® brand, combined with advanced technology, bespoke marketing strategies and one of real estate's most robust global networks culminates in extraordinary representation that crosses oceans, continents and language barriers.

COLDWELL BANKER QUOTABLES

100,000+

AGENTS

2,900+

OFFICES

40

COUNTRIES

$288M

IN $1M+ SALES DAILY

GET STARTED WITH COLDWELL BANKER REALTY TODAY

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*The Legal Assistance Program is subject to the terms and conditions stated in the program.