360° PROPERTY MARKETING
In today's competitive real estate market, the key to success is differentiation - doing common things in an uncommon way. In fact, differentiation from the competition has become the cornerstone of outstanding real estate service.
We are proud to offer exceptional property marketing that is designed to attract attention, showcase the property's distinctive qualities and help the home sell quickly and for the best price.
AUTOMATED SPHERE MARKETING
Nurturing your sphere of influence is an important way to grow your business. Prospect Square is built to help agents easily provide interesting and valuable content that their contacts will enjoy. The reports and campaigns in Prospect Square are automated so agents can set it and forget it, while knowing that they are staying top of mind with their sphere.
DEVELOP YOUR OWN PERSONAL BRAND
With our revolutionary Design Concierge platform, you can build on the power of the Coldwell Banker® brand to stand out in a crowded marketplace with a unique, custom crafted identity all your own.
COMPANY PROVIDED PERSONAL WEBSITE, CRM, CMA AND MORE AT YOUR FINGER TIPS
MoxiWorks® provides one of the most popular and powerful technology platforms in the industry. Their suite of products are offered complimentary to Coldwell Banker agents and include: a CRM, CMA/presentation tool, agent websites and automated property marketing and marketing center.
AUTOMATICALLY ENGAGE CLIENTS AT EACH STAGE OF THE CLIENT LIFECYCLE
Coldwell Banker® agents are now able to access RealScout's award-winning lead nurture platform at a significant discount. RealScout is a home search platform and listing alert system that helps agents provide a best-in-class client experience by automating nurture campaigns to their client database at each stage of the client lifecycle, especially buyers.
Some of the standout features of RealScout include:
- Convert and improve the home search process for buyers with user-friendly property listing alerts that can be customized by lifestyle and location parameters. It's all about you and your clients shopping together!
- Integrate with MoxiEngage®, among other CRMs and lead sources.
- Target sellers with monthly home value alert / estimates and recent sales in the neighborhood
PRE-MARKET EXPOSURE FOR YOUR LISTINGS
When it comes to marketing a property, networks matter. Capitalizing off of one of the largest and most established networks within the industry, Coldwell Banker took what was once a limited, local, grassroots effort to a nationally scaled application to help connect agents and clients early and often. Exclusive Look is a powerful platform for our affiliated agents to share listings with other Coldwell Banker agents before being placed in the MLS.
THE REALVITALIZE PHILOSOPHY
Show-ready homes spend fewer days on the market, attract higher bids, and require less work to sell. But often, homeowners are hesitant to spend dollars out-of-pocket. The RealVitalize program can help your seller make the necessary improvements to get the best price for their home. With no enrollment fees, liens, interest, or markups for the homeowner they get to enhance their home without incurring any out-of-pocket costs. Once the sale is complete, the full price of the RealVitalize project will be deducted from the final sale. The RealVitalize® program helps to remove the barriers to maximize the sale price of your listing by:
- Offering home improvement resources at no upfront cost
- Providing access to a network of trusted professionals offering more than 500 types of services through Angi.
- Sourcing and scheduling with a dedicated Angi Project Consultant guiding the way
TRANSACTION MANAGER
Transaction Manager is Coldwell Banker's real estate transaction management software that empowers brokers and agents to efficiently facilitate complex transaction workflows from contract to close while providing clients visibility into the transaction.
DIGITAL CONTENT MANAGEMENT SOLUTION AND DIGITAL ASSET GENERATOR
Marketing Center is a digital content management solution and digital asset generator that gives agents and staff the ability to download company and brand logos, access any brand photography, customize and post social media assets, as well as download virtual meeting backgrounds.
- Marketing Center provides quick and easy access to brand logos & listing templates that are organized into custom categories
- Agents can easily customize to make it their own, all while staying within brand standards
- Marketing Center is already integrated with your local MLS for quick content creation
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